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IA announces 2021 Pitch Competition winners

FAIRFAX, VIRGINIA (Dec. 9, 2021) — The Irrigation Association is excited to announce the winners of the 2021 Pitch Competition. The competition was conducted on Dec. 8 during the 2021 Irrigation Show and Education Week in San Diego, with the winners announced on Dec. 9.

The Pitch Competition featured startup irrigation technology companies in both agriculture and landscape presenting their products in the Innovation Hub on the Irrigation Show floor. Nine irrigation startups gave presentations and were judged by a panel of expert judges evaluating the quality of their presentation, the product, market need and economic feasibility.

The winner of the agriculture category is Soiltech Wireless. Soiltech offers a complete farm management solution — a wireless soil moisture, temperature, humidity, GPS location and crop damage sensor that helps to optimize irrigation, reduce inputs and organize manpower.

The winner of the landscape category is Simple Flow. The Aqua Line Series by Simple Flow includes a programmable actuator that simply mounts to any existing standard ¼-turn ball valve and is securely controlled by a company-specific remote, which allows irrigation contractors control of main water shutoff without ever having to enter a home or business again.

Visit for more details about the contest and to see a list of the startup companies that exhibited at the show and participated in the Pitch Competition.