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IA debuts Preferred Partner Program

FAIRFAX, VIRGINIA (July 31, 2020) — The Irrigation Association understands the tremendous value its members bring to the irrigation industry, and we are proud to partner with these companies as we pursue our mission of promoting efficient irrigation. To further strengthen and expand these partnerships to benefit the industry, the IA is excited to announce a new program available for platinum IA-member manufacturers and dealer/distributors. The Preferred Partner Program is a new opportunity reserved for leaders in the irrigation industry whose products and solutions align with the IA’s mission to promote efficient irrigation. Preferred Partners support the IA’s irrigation certifications and industry education to continually improve efficiencies.

The IA is excited to announce Hunter Industries Inc. as the first Preferred Partner. Hunter is a family-owned global company that provides efficient solutions for the irrigation, outdoor lighting and custom molding industries. Hunter has had a longtime commitment to the IA and its initiatives, with many employees serving in leadership and volunteer roles over the years.

“The IA not only brings great value to the industry with its education and certification programs, but the importance of the IA was felt first-hand during the coronavirus pandemic, with the success in keeping irrigation as an essential business,” said Jeff Falk, Hunter content and multi-media marketing director. “We are grateful for their leadership and will continue to support them.”

As this new Preferred Partner Program launches, the IA plans to continue to expand it to provide even more collaboration to further advance the irrigation industry. The IA looks forward to working with these Preferred Partners to provide continued education and support for irrigation professionals.

“We are excited to welcome Hunter as our first Preferred Partner. Their longtime support of the IA and the industry, as well as this new supportive role as a Preferred Partner, are a testament to the impact they have had and will have on the irrigation industry and its future success,” said Deborah Hamlin, CAE, FASAE, IA CEO. “As this program expands, we look forward to working with our other platinum-level manufacturers and dealer/distributors to continue to bring excellence in our industry.”

For more information or questions about the Preferred Partner Program, contact IA Business Development Director Stephanie Clark, CEM, at