Priority Point System

Booth space for IA-member exhibitors is assigned based on the priority point system, with assignment order determined by each company’s point total.

The priority point system rewards your company for support of the Irrigation Association. The greater your support, the more points you earn. Points earned each year are accumulated and applied toward your assignment order for the following year’s show.

To reward returning exhibitors for their loyalty, companies also receive one point for each year they exhibited at the show since 2000. Exhibitors that miss one to three consecutive years lose a percentage of their accumulated points; those that miss four consecutive years must begin accumulating points from scratch.

How to Earn Points

Priority points for booth assignment at the 2021 Irrigation Show are calculated from participation in previous years’ shows and member activities through Nov. 1, 2020.

Qualifying activities include

  • IA membership.
  • booth space rental at the Irrigation Show.
  • booking hotel rooms in IA room block.
  • sponsorship at the Irrigation Show.
  • advertising in Irrigation & Green Industry and Irrigation Today.
  • point assignment and transfer.*

*Points are assigned to the member company that earned them. Points are transferable from one member to a subsidiary or parent company at the IA’s discretion. Transfer requests must be made in writing and accompanied by documentation of the corporate relationship.

Get your place in line! Take advantage of your priority points by submitting your contract by Jan. 29. After Jan. 29, you could lose your position and be assigned on a first-come, first-served basis after other exhibitors with priority points.

 IA Membership
 Premium – Platinum 5 points 
 Premium – Gold 3 points 
 Premium – Silver 2 points 
 Premium – Bronze 1 point 
 Regular membership 1 point 

 Sponsorships
 Platinum 4 points 
 Gold 3 points 
 Silver 2 points 

 Booth Space
 17+ booths 4 points 
 6-16 booths 3 points 
 2-5 booths 2 points 
 1 booth 1 point 
 IA Room Block
 Book hotel room in IA room block 1 point 

 Magazine Advertising
 Irrigation & Green Industry  
 6 full-page ads min. 2 points 
 6 fractional-size ads min. 1 point 
 Irrigation Today  
 2 full-page ads min. 2 points 
 2 fractional-size ads min. 1 point 

 

Point Assignment & Transfer

Points are assigned to the member company that earned them. Points are transferable from one member to a subsidiary or parent company at IA’s discretion. Transfer requests must be made in writing and accompanied by documentation of the corporate relationship.

Loyalty Points & Carry Over

Returning exhibitors receive one loyalty point for each year they have exhibited at the show since 2000.

Companies that do not exhibit every year can still earn points but are penalized based on how many consecutive years they miss. Your company’s accumulated point balance will be downgraded for each year your company does not exhibit. After missing four consecutive years, exhibitors’ point balances are zeroed out and they must begin accruing points from scratch. The following further defines this policy:

  • 1 year missed – lose 20% of accumulated points
  • 2 consecutive years missed – lose 40% of accumulated points
  • 3 consecutive years missed – lose 70% of accumulated points
  • 4 consecutive years missed – lose 100% of accumulated points
Become an Exhibitor!
Irrigation Show exhibitors are manufacturers, distributors and dealers of agriculture, landscape and golf products and services. Want to learn more?
     •  Download the exhibitor prospectus.
     •  View the interactive floor plan.
     •  Review exhibitor terms.
     •  Submit a booth space contract.
     •  Become an IA member and save!
     •  Questions? Contact us.