Green Industry Benchmarks & Critical Numbers
Tuesday, Jan. 26 | 2-3 p.m. Eastern | 0.25 CEU
The webinar will thoroughly explain benchmarks and critical numbers for marketing, estimating, job costing, accounting and human resources. Learn how to identify these benchmarks and critical numbers as they relate to risk management, bonuses and incentives, improving production, improving profitability, and training your staff to self-manage.
Webinar cost: | IA Member $20 | Nonmember $40
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MEET THE PRESENTER
James R. Huston
Owner | J.R. Huston Consulting
James Huston has over 40 years of diverse business management experience and holds an MBA in finance. He is also a member of the American Society of Professional Estimators. He is a certified professional landscape estimator and is one of only two such CPLEs in the world. As a captain in the U.S. Marine Corps, he held positions in finance and aviation supply inventory management and procurement. After his tour of duty with the Marines, he became a senior production control analyst for the electronics division of General Dynamics. Since 1987, he has been a management consultant to the green industry. Early in his career, he was in charge of the consulting division for Charles Vander Kooi and Associates Inc.; in 1989 he formed J.R. Huston Consulting. Huston has written seven books that deal specifically with the landscape, irrigation and tree care industries.

About the Industry Insights: Landscape Webinars
Today’s irrigation industry is rapidly changing and evolving through innovative business practices, research and technology advancement. Your challenge is to keep up with what is new and relevant. Rather than traveling to a location, anyone can watch Industry Insights webinars in the privacy and comfort of their own home or office, providing a cost-efficient opportunity to keep up with the industry. This weekly webinar series will span from October 2020 to April 2021 and include industry experts presenting on today’s relevant topics and trends, a best practice, or a how-to. The 60-minute sessions will include a presentation and Q&A session, and most webinars offer CEUs. For more information, visit www.irrigation.org/industryinsights.
About the Irrigation Association
The Irrigation Association is the leading membership organization for irrigation companies and professionals. The IA is committed to promoting efficient irrigation and to long-term sustainability of water resources for future generations. The IA works to improve industry proficiency, advocate sound water management and grow demand for water-efficient products and services. For more information, visit www.irrigation.org.