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IA announces July as Smart Irrigation Month & sets July 11 as Irrigation Technology Tuesday

FAIRFAX, VIRGINIA (June 1, 2017)
— Advancing its mission of “promoting efficient irrigation,” the Irrigation Association announced July 2017 will once again be celebrated as Smart Irrigation Month. In its 13th year, Smart Irrigation Month serves as the showcase month to promote the social, economic and environmental benefits of efficient irrigation technologies, products and services in landscape, turf and agriculture irrigation.

New in 2017 is Irrigation Technology Tuesday. Technology Tuesday will serve as the kickoff of Smart Irrigation Month. IA members, along with companies and organizations celebrating Smart Irrigation Month, are encouraged to use this second Tuesday in July as the day to jointly celebrate all efficient irrigation has to offer.

“With July as a top water-using month throughout much of the United States, we are excited to join with our members and partnering organizations to celebrate July as Smart Irrigation Month,” IA CEO Deborah Hamlin, CAE, FASAE, said. “Kicking off with the new Technology Tuesday, I am excited to see all our industry has to offer to communicate the message of promoting efficient irrigation.”

The primary activities of the Irrigation Association during Smart Irrigation Month will consist of the following:

  • social media campaign – Please follow the IA on FacebookTwitter and LinkedIn as messages regarding Smart Irrigation Month and efficient irrigation will be shared and participate in Smart Irrigation Month’s Thunderclap campaign. #smartirrigationmonth
  • advocacy – The IA will release a comprehensive advocacy package for federal lawmakers focused on advancing policies promoting all types of efficient irrigation.
  • public outreach – The IA will release draft letters to the editor and tools for the irrigation industry to engage with local press and the public.
  • announcements – The IA will have several other surprise announcements throughout the month.

“We hope this Smart Irrigation Month will be the biggest and best ever,” IA Government and Public Affairs Director John Farner said. “With our committed members and partner organizations, the opportunities for Smart Irrigation Month are endless. Let the countdown to Technology Tuesday begin!”

For more information about Smart Irrigation Month, please visit