Reducing outdoor water use has become a top priority in
communities across North America. Whether driven by drought, population growth
or crumbling infrastructure, many water providers are struggling to balance
static supplies against increasing demand. At the same time, as much as half of
water used for landscape irrigation is lost or wasted due to improper
irrigation system design, installation and maintenance.
As part of its efforts to promote outdoor irrigation
efficiency and water conservation, Smart Water Application Technologies
partners with water purveyors to introduce SWAT, and promote a consistent “brand”
and creative approach to educate the public.
A variety of customizable flyers have been
developed to help agencies launch their own “smart” water initiatives. Rather
than investing time and resources in creating these materials from scratch,
water purveyors can focus their attention on developing the rebates and other
incentives that are critical to ensure market acceptance.
Before launching your “smart” irrigation initiative,
maximize your success with these three steps:
- Plan ahead: Work with SWAT to develop a marketing
plan tailored to the needs of your specific region, budget, etc. Contact the SWAT Promotion Working Group Chair for
more information and assistance in getting started.
- Network: Establish relationships with local
influencers in your community, including landscaper organizations, local
environmental groups, garden centers, civic associations, etc., to enhance
program credibility and expand reach.
- Provide motivation: Develop a compelling incentive
program (e.g., rebates) to attract interest and grow demand.
“Smart” Irrigation Marketing Tools
The following free marketing materials are available for
water provider customization and use. Download the files so you can quickly customize each flyer for your agency.