Colorado Proclaims July 2012 as Smart Irrigation Month
FALLS CHURCH, VA (April 30, 2012) – The Irrigation Association, in conjunction with CPS Distributors, Inc., is proud to announce that Governor Hickenlooper has proclaimed July 2012 as Smart Irrigation Month for the state of Colorado. Smart Irrigation Month, an Irrigation Association initiative, takes place throughout July, traditionally the month of peak demand in North America, and is dedicated to increasing public awareness of the value of water-use efficiency, water-saving products, practices and services.
The Irrigation Association’s Smart Irrigation Month campaign is designed to:
- Educate homeowners, businesses, growers and other users about simple ways to save money and water.
- Encourage industry firms and professionals to promote smart irrigation practices and technologies to customers.
- Help water providers minimize peak water use and reduce demands on infrastructure in their communities.
- Reinforce the role efficient irrigation plays in providing real solutions to today’s water challenges.
“Having Colorado declare that the entire month of July is a time to pay attention to better ways to use water for irrigation is a huge win for both irrigation professionals as well as for the environment,” said Lowell Kaufhold, general manager for CPS Distributors and the Smart Irrigation Month Committee member responsible for undertaking the endeavor.
“We are pleased that the State of Colorado has recognized Smart Irrigation Month,” stated Chad Forcey, State Affairs Director for the Irrigation Association. “Governor Hickenlooper receives our thanks for keeping efficient irrigation front and center in the minds of homeowners, lawmakers and all citizens of Colorado.”
First launched in 2005, Smart Irrigation Month is gaining traction as stakeholders recognize the potential impact of efficient irrigation in July and year-round. All industry professionals and businesses are encouraged to participate. Following the month-long effort, campaign participants are invited to submit their marketing materials by Aug. 31, 2012 to the Smart Marketing Contest which honors the companies who best incorporated Smart Irrigation Month messaging, branding and quality.
Visit the Smart Irrigation Month web site for more details. For more information on the Smart Marketing Contest, click here.
About the Irrigation Association
The Irrigation Association is the leading membership organization for irrigation companies and professionals. Together with our members, we are committed to promoting efficient irrigation and to long-term sustainability of water resources for future generations. IA works to improve industry proficiency, advocate sound water management, and grow demand for water-efficient products and services. For more information, visit www.irrigation.org.