Implement a "smart" controller initiative in your community
The Irrigation Association encourages outdoor irrigation efficiency and water conservation through the use of Smart Water Application Technologies. To encourage marketplace acceptance of these technologies, the Association has begun working with water purveyors throughout the country to introduce SWAT, and promote a consistent "brand" and creative approach to educate the public.
A variety of customizable programs and materials have been developed to help communities launch their own “smart” water initiatives. So, rather than investing time and resources in creative execution, water purveyors can focus their attention on developing the rebates and other incentives that are so critical to ensuring market acceptance.
Before ordering materials and launching your “smart” irrigation controller initiative, there are a few market preparation activities recommended to maximize your success.
- Plan ahead: Work with SWAT to develop a marketing plan tailored to the needs of your specific region, budget, etc. Contact the SWAT Promotion Committee Chair for more information and assistance in getting started by email.
- Network: Establish relationships with local influencers in your community, including landscaper organizations, local environmental groups, garden centers, civic associations, etc., to enhance program credibility and expand reach.
- Provide motivation: Develop compelling incentive programs (e.g., rebates) to stimulate interest and accelerate demand.
“Smart” irrigation marketing tools
Following is a list of marketing materials to support you in promoting “smart” irrigation controllers. Click on each link to view a sample.
Include in end-user statements or as "ride alongs" in other communication vehicles.
Homeowner direct mail:
Target high-water consumption homeowners with the benefits of “smart” irrigation technologies.
Landscape and irrigation contractor direct mail:
Promote the benefits of “smart” irrigation technologies directly to landscape and irrigation contractors.