Irrigation Foundation Announces New Name, Tagline
FALLS CHURCH, VA. (Jan. 6, 2011) — At the 2010 Irrigation Show in Phoenix, the Irrigation Association’s Education Foundation announced that it will now be known as the Irrigation Foundation. To better communicate the Foundation’s mission, the new tagline is: “Investing in education. Advancing the industry.”
Lynda Wightman, chair of the Foundation’s board of directors, announced the organization’s new branding at the Irrigation Association’s General Session. The Foundation was created by the Irrigation Association more than two decades ago and promotes education, career awareness and career recruitment through programs for both students and industry professionals.
“The name really helps us solidify the Foundation’s brand, making it easier for friends, supporters and prospective donors to connect with us,” said Mike Clark, head of the Foundation’s marketing task force behind the branding change. “We didn’t want the length of the name to be a barrier to understanding what we do. The new tagline provides that detail, defining how donations are used to fulfill our mission.”
The Foundation’s mission is to advance the irrigation industry using education that both attracts people into the profession and ensures ongoing professional success. The vision is for a future where the irrigation industry is thriving with an ample supply of educated, highly skilled professionals who employ technology and best practices to provide efficient irrigation solutions that protect water resources. Both the mission and vision were updated
in September 2010.
While at the show, the Foundation also welcomed several of its 2010 student winners
from the Foundation’s annual essay/video contest and PLANET Student Career Days irrigation competitions. The students took educational classes and networked with industry professionals and potential employers.
About the Irrigation Foundation
Created by the Irrigation Association, the Irrigation Foundation aims to be the recognized authority on irrigation education. Established more than two decades ago with the simple goal of granting scholarships to students, the Foundation was re-launched in 2005. Its new mission is to advance the irrigation industry using education that both attracts people into the profession and ensures ongoing professional success. The Foundation promotes education, career awareness and career recruitment through programs for both students and industry professionals. For more information, visit www.irrigationfoundation.org.
About the Irrigation Association
The Irrigation Association is the leading membership organization for irrigation companies and professionals. Together with our members, we are committed to promoting efficient irrigation and to long-term sustainability of water resources for future generations. IA works to improve industry proficiency, advocate sound water management, and grow demand for water-efficient products and services. For more information, visit www.irrigation.org.