Irrigation Foundation Announces New Name, Tagline

FALLS CHURCH, VA. (Jan. 6, 2011) — At the 2010 Irrigation Show in Phoenix, the Irrigation Association’s Education Foundation announced that it will now be known as the Irrigation Foundation. To better communicate the Foundation’s mission, the new tagline is: “Investing in education. Advancing the industry.” 

Lynda Wightman, chair of the Foundation’s board of directors, announced the organization’s new branding at the Irrigation Association’s General Session. The Foundation was created by the Irrigation Association more than two decades ago and promotes education, career awareness and career recruitment through programs for both students and industry professionals.

“The name really helps us solidify the Foundation’s brand, making it easier for friends, supporters and prospective donors to connect with us,” said Mike Clark, head of the Foundation’s marketing task force behind the branding change. “We didn’t want the length of the name to be a barrier to understanding what we do. The new tagline provides that detail, defining how donations are used to fulfill our mission.”

The Foundation’s mission is to advance the irrigation industry using education that both attracts people into the profession and ensures ongoing professional success. The vision is for a future where the irrigation industry is thriving with an ample supply of educated, highly skilled professionals who employ technology and best practices to provide efficient irrigation solutions that protect water resources. Both the mission and vision were updated in September 2010. 

While at the show, the Foundation also welcomed several of its 2010 student winners from the Foundation’s annual essay/video contest and PLANET Student Career Days irrigation competitions. The students took educational classes and networked with industry professionals and potential employers. 

For more information on the Foundation or its student winners, visit www.irrigationfoundation.org.