Irrigation Association

Strategic Plan

Vision

Be the recognized authority on irrigation.

Mission

Promote efficient irrigation technologies, products and services.

Unifying Statement

Ensure water is available for irrigation for future generations.

Strategic Initiatives

Education
Increase the recognized value of IA and Foundation educational programs.

• Improve quality.
• Expand offerings.
• Build brand value.
• Develop business plan.
• Pursue technician program.

Certification

Increase the recognized value and demand for IA-certified professionals.

• Improve quality.
• Expand offerings.
• Build brand value.
• Certify the certification process.
• Develop strategic alliances.
• Refine relevant policies.

Government/Public Affairs
Influence policy to increase the demand for efficient irrigation.

• Drive public policy.
• Impact Farm Bill.
• Increase alliances.
• Create GA strategic plan.
• Increase grassroots participation.
• Grow IrrigationPAC.

Standards
Establish products and practice standards that drive efficient irrigation.

• Lead Smart Water Application Technologies initiative.
• Influence standards.
• Conduct research and analyze trends.
• Document best practices.