General Session & Keynote Address

Thursday, Nov. 9, 8:45 a.m. – 10:45 a.m.

The general session is the marquee event during the Irrigation Show, celebrating the past year and looking forward to the bright future ahead. The year’s session includes the always-popular keynote address. Speaker Doug Rauch will entertain and inspire with his experience as the president of a nationwide grocery retailer.

The session also includes valuable information about the IA’s strategic plan and recognizes those who have made significant contributions in the industry with the annual awards.

The IA is proud to present a new award during the 2017 general session. The Vanguard Award was created to honor a team of individuals, companies, organizations or other group entities that have executed an innovative installation project in the irrigation industry. Celebrate the first Vanguard Award winners and the other outstanding award recipients and learn about the valuable contributions they have made to our industry.

The highlight of the session is the anticipated announcement of the winners of the new product contest. After seeing these new technologies firsthand on the show floor, come hear which products the panel of judges chose as the best in each category.

The general session is open to all attendees and exhibitors. Continental breakfast will be provided.

Sponsored by

Keynote Speaker

Doug Rauch

If you have ever set foot in a Trader Joe’s, you’ve experienced the innovative mastery of Doug Rauch, the general session keynote presenter for the 2017 Irrigation Show and Education Conference.

Rauch is the former president of Trader Joe’s Company, a popular neighborhood grocery store. Rauch spent 31 years with the company — 14 years as president. In an industry known for cut-throat competition, Rauch worked to grow the small nine-store chain in Southern California to a nationally acclaimed retail success story with more than 340 stores in 30 states.

Those who work with Rauch agree that his innovative approach is what took this company that started as a 7-Eleven knockoff to become the hottest retailer in America.

Retiring from Trader Joe’s in 2008, Rauch has directed his focus toward other work, including helping find a solution to the hunger problem. He is currently CEO of Conscious Capitalism, which looks at how four specific tenets — higher purpose, stakeholder integration, conscious leadership and conscious culture — can simultaneously build stronger businesses and improve society as a whole.

He was also a recent senior fellow at the Harvard University Advanced Leadership Initiative, where he focused on the challenges of food waste, hunger and obesity. Out of this fellowship he became the founder/president of Daily Table, a unique, nonprofit retail concept designed to bring affordable nutrition to the food-insecure in our cities.

Rauch received his executive MBA from the Peter Drucker School of Management, Claremont University, where he won several honorary awards including the Early Career Outstanding Entrepreneur Award.

During his keynote address, Rauch will share stories and eye-opening case studies and reveal how to create a self-sustaining culture of innovation, build a brand in a competitive marketplace and lead with a purpose.



Doug Rauch